Content optimization for search engines, and especially for Google, is an efficient way to generate qualified traffic to your corporate blog. In this article we share some recommendations so that your posts have a larger audience and can be found by the most appropriate people for the type of solutions that your company offers. What […]
The logo is one of the most important parts of any brand identity. Whether you design your own logo, or you decide to hire a graphic designer, these 7 characteristics will help you better evaluate if the work done is on the right track. Before we explain everything in detail, we would like to clarify […]
If you want to start selling online or you think that your current online store is outdated and does not bring great sales results, you should consider the various functionalities that your modern online shop should have in order to satisfy your customers. A professionally crafted online shop that is intuitive and easy-to-use can drastically […]
In this era where the communication and the Internet are two fundamental pillars in online marketing, there are new concepts that appear and require your knowledge for their implementation. Today we talk about the creation of an effective landing page. Plus, you’ll get some tips on how to improve your website conversion. What Is a […]
Social media has become a key to achieving product differentiation and customer loyalty, as well as a platform where we can see the trends and opinions of those who trust us. Placing special emphasis on social media marketing actions and strategies is an essential step for all businesses. So, how big is social media and […]
The customer is the most important asset of your company. Your performance and growth prospects depend on the success of your interaction with them. What is customer value, and what are the strategies to create one? First, you must discover what is the real value that your product or service provides consumers, and how it […]
Mobile apps for small businesses have emerged as retail and marketing tools. As the app economy for smartphones and tablets reaches $6.3 trillion worldwide it becomes more advantageous for small businesses. Restaurants, flower shops, medical professionals, community-based goods, and services of all types are using apps to improve customer service. The decision to invest in […]
Today with all the new and easy ‘drag & drop’ it’s a common belief that once a website is up and running that it’s done, but that is far from the truth. If you are brave enough take this project on your own here are the 3 things you MUST know before starting. 1. Do […]
We will continue to use social media for a long time. As a result, practically every business must have a presence on prominent social media platforms. Companies that choose to ignore social media are in an uncomfortable situation, and may even be on the verge of bankruptcy. To actually successful in differentiating your company, you […]
Common metrics such as open and click rates are often used to measure campaign success. These metrics are available in all email marketing solutions and indicate success. However, you can only measure that if you compare these statistics with the open and click rates of previous campaigns. And there are several other metrics to measure […]
The disadvantage of traditional marketing is that you cannot measure the results correctly. You do not know precisely how a TV commercial or newspaper advertisement contributed to the final turnover. That makes it difficult to calculate the ROI and adjust your marketing strategy to achieve even better results. You can mainly follow your gut feeling […]
Are you a small business owner trying to leave a good online impression? If you are, then you need to take SEO (search engine optimization) and keyword research seriously. Keywords will help you build a solid SEO strategy for website growth and increase your reach to your targeted population. In this blog, we will explain […]
We have been uncertain and confused for more than a year, both personally and professionally. Many closed their businesses, losing their livelihood, while others have endured thanks to online sales and the help of courier services. Today we are going to show you the reason why these businesses have been able to move forward. And […]
It is known that nowadays it is very difficult to break into the market without quality Internet advertising, almost regardless of what you do. However, a lot of entrepreneurs and craftsmen are not familiar with the way internet advertising works. One of the main mistakes and common opinions of a lot of people is that […]
We all know that 2020 was not a “normal” year. A lot of businesses are expected to grow and increase in their profits in the upcoming year of 2021. It is very important for businesses to make a digital pivot that will help them survive and thrive in these “new normal” times. That’s why we’re […]
What is business process automation? If you haven’t lived under a rock for the last 20 years we know that technology is becoming more prevalent in our lives. However, there are few who apply the same technology in their business, especially if they are smaller companies or trades. Why? It is mostly about ignorance, ie […]
