We have been uncertain and confused for more than a year, both personally and professionally. Many closed their businesses, losing their livelihood, while others have endured thanks to online sales and the help of courier services. Today we are going to show you the reason why these businesses have been able to move forward. And yes...you guessed it! It has to do with having a website.

So, enjoy your read: Here are the Top 6 Benefits of Having a Professional Website for Your Business During the Pandemic.

Table of Contents

  1. Create Your Online Presence
  2. Provide Information
  3. Build Trust
  4. Increase Brand Awareness
  5. Attract New Customers
  6. Boost Sales

1. Create Your Online Presence

Today, your website is one of the first things a potential customer will look for before buying something from you or doing business with you. They do not ask for business cards or your physical address: they ask for your web address and search for you on Google.

A website can have a significant impact on your business. Will it be good or bad depends greatly on the quality of your website. After all, 81% of shoppers research their product online before purchasing. Without a website, it would be difficult for buyers to consider business.

A website helps you compete against your competitors who do have it and outperform those who do not have a website. It can increase your credibility by enabling customers to find you and see that you have taken the time to create a website with all the information about your products or services.

Building an effective online presence provides a digital showcase for your business, whether you already have a physical location or a home-based business. For businesses that do have a physical location, a website helps them to take advantage of the online market too. This leads to an increased reach and, consequently, higher revenue.

2. Provide Information

In these uncertain times when we do not know when we will be open or closed to the public, we need a way to always be available, right?

Both websites and social media advertising support 24-hour availability. Imagine you decided to do some shopping, you set aside your free time and went to the store, but just when you showed up at the door it said: "Closed." We all know how irritating that situation can be. Since the website is available 24/7, you will not experience such a scenario when shopping online or searching for information about a product.

So, one of the best things about having a website is that you can be making sales even when you're closed. This makes your website a valuable marketing asset.

3. Build Trust

Imagine you’re walking down the street and a retailer stops you and tries to sell you some products from his bag. Would you buy them?

If you’re looking for cheap kitchen towels, for example, you’ll probably walk into a cheap store. But would you trust that cheap store, or the man on the street if you wanted to buy something more valuable and expensive? Would you trust him and leave your card or account information?

Of course not.

The same thing applies to websites: the first impression counts.

When you put your business on the Internet, you compete with over a billion other sites. All those pages promise something. Usually, most of them offer the same or similar quality products and services.

You must stand out.

By creating a professional and quality website that follows the theme of your brand, you can convince your customers why they should pick you and trust you. Most will look for your product or service online before making an online purchase to check your credibility.

4. Increase Brand Awareness

A website not only conveys practical value about your company and your brand but is also a place to build emotional connections with your target audience. The look, feel, and personality of your site are just as powerful as the information when it comes to attracting potential customers.

The secret to creating an online presence that intuitively resonates with your audience is creating a branded website. You can consider a branded website as your company’s profile, with a combination of visuals, colors, and great copies that present a cohesive image of your brand’s personality.

Blog posts are another opportunity to discover your brand personality through a written voice. Since blog posts directly point to issues that people could search on Google, a blog could be a reader’s first encounter with your brand.

With that in mind, it’s important that your blog post not only conveys information but also does so in a voice that’s consistent with the personality and tone of your brand.

5. Attract New Customers

We seem to live in a time where everyone is aware of the importance of a website for the successful operation of any business, but, surprisingly, this is not the case. Many small businesses do not have their website. If you don't have it, you miss a huge opportunity to attract new clients. The more modern and professional the website, the more customers you will gain.

A website has a tremendous capacity to help you generate leads for your business, whether you advertise online or offline.

Using your page with tempting offers or discounts, you will increase the possibility of generating leads and building a mailing list that you can contact later. How many people do you think will buy on the first interaction with your ad? Probably not as many as you want to, but the key is to get them into your marketing funnel. Your website is the perfect tool to help you achieve this goal.

With a great strategy, you can convert many visitors into customers.

6. Boost Sales

Ask yourself the following: Which other marketing tool do you know that, once you buy it, it's yours forever - you can use it indefinitely, not only to advertise your products and services but also to create new business interventions that will result in further revenue inflows?

If your investment wasn't returned immediately - don't worry, you have all the time in the world for that. On the other hand, you pay the money you spend on newspaper advertising once and if you have not received a return on investment the only thing left for you is to pay for a new ad and try again.

Website, email marketing, Google, and Facebook ads are the most effective forms of marketing today when the cost-per-impression rate is considered. Your website will be significantly more effective if you use multiple advertising methods because customers will find it easier to learn more about you and your business. We will discuss this more in-depth in one of our next blog posts, so stay tuned!