In this era where the communication and the Internet are two fundamental pillars in online marketing, there are new concepts that appear and require your knowledge for their implementation. Today we talk about the creation of an effective landing page. Plus, you'll get some tips on how to improve your website conversion.

What Is a Landing Page and How Does It Work?

The term landing page is used in online marketing. It's where a visitor “lands” after they click on a link located in advertisements, banners, texts on websites or search engines, or similar places on the web. The vast majority of the time, this method is used as an extension of a promotion or advertisement. It is a detailed way of explaining every part of the offer or sale that you want to put online.

For the creation of landing pages to work correctly, the web must be optimized with the keywords that attract the specific public that is interested in their products.

If the optimization is good, the search engines will put the website among the first results. In this way, you can use different landing pages that serve to display the same product through different keywords. Consequently, there will be more potential sales and interested parties who come to the domain.

The operation is very simple. It is inserted in different texts or advertisements and each person can be asked to complete a form to get more information.

Through tools such as Google Analytics, you are able to measure the number of people who visit the landing page. In short, it works on elements that are favorable for a possible online purchase.

Key Elements of an Effective Landing Page

In the creation of landing pages, you have to be aware of some of the key elements. When analyzing the web, there are thousands of good strategies and an equal number of bad ones.

In the first place, it is important that your landing pages have a title and a subtitle, a short description of the products or services offered, an image that supports what has been said and the customer testimonials. Another element to consider is a form to capture and make a database of the people who enter.

Something to keep in mind also is removing any type of link that may lead to another site or promotion. The last thing you want is your visitors not buying your product and getting distracted by another product.

All messages must be consistent with what is displayed. If the person enters and only sees that there is a problem, trust is lost and they will not visit your website again. It is important to review every detail of the promotion and control everything before uploading it.

The order is also important. It is better to have a small amount of organized text than a lot of disorganized text. Always keep in mind that the user should be able to clearly identify what she is looking for.

Emphasis should also be placed on the value of the offer and offering more than just an offer. For example, if you sell cosmetic products, you can mention the health benefits of it.

Landing Page Mistakes Sabotaging Your Results

The number one landing page mistake is slow page speed. 1 in 4 visitors would abandon the website if it takes more than 4 seconds to load.

The most frequent mistake is not having continuity in the message. The banner ad, the messages and the text must follow the line of the offer or article. The Google Adwords campaigns, landing page and other tools must have coherence and a defined line. Test the forms. A form may be well done but, at the end, the most important thing is that it works correctly.

If you make an investment, make it effective. Many use Adsense within a great landing page. Do they know what is their goal? Do not lose the trust of those whoa re interested in what you offer. The message must be direct and correct. You should not use aggressive pages that ask whether or not you want to leave the site. It is one of the worst actions that can be done if you want to build trust.

You also have to focus on the visuals. Stock photos do not work. Using people in real photos (instead of stock ones) can result in a 35% conversion increase.

Creating Landing Pages for Google AdWords

Due to its strategic adaptation, the design of the landing page is essential for the development of Google AdWords campaigns in social networks and affiliate campaigns. In addition to not having to need a new page to promote products or obtain data from interested parties, the creation of landing pages provides the quality required by the search engine to better position a website.