Content optimization for search engines, and especially for Google, is an efficient way to generate qualified traffic to your corporate blog.



In this article we share some recommendations so that your posts have a larger audience and can be found by the most appropriate people for the type of solutions that your company offers.



What is SEO?



SEO (Search Engine Optimization) is a set of actions aimed at improving the positioning of your site in the list of results of the most used search engines on the Internet.



An SEO strategy is a fundamental part of digital development in any company because it helps its products and services to be easily found by its ideal clients.



SEO Strategies for Blog Content Optimization



SEO displays a series of actions that are carried out both on and off your website. Among the internal ones, there are those aimed at optimizing the blog's contents so that they achieve a larger audience. Below we list the most important ones.



1. REGULARITY



The frequency with which you update your blog has a significant impact on its exposure. Search engines consider a source of information to be more relevant if it publishes content on a regular basis.In this regard, publishing at least once a week is recommended.



2. KEYWORDS



A keyword is a term or phrase that appears frequently and accurately represents an important issue. Keywords are used by search engines to determine the themes about which users are looking for information.



With this in mind, it's critical to identify one or two keywords that best represent your content and incorporate them into your post naturally. This makes it easy for Google and other search engines to understand your article and list it among the relevant search results.



3. METADATA



Metadata gives search engines semantic information. That is, they inform Google and other search engines about a post's content. This makes it easier to understand and provides importance to your work, so make sure you finish them before you publish the text.



4. DIVERSITY



Search engines value mix just as much as people do. Variations in content type and its length enhance your readers' experience and are valued by search engines. Changing the format of your publications (texts, videos, infographics, presentations) is a simple way to work on it.



5. EXTENSION



A text contribution should be between 400 and 500 words. This extension provides enough material for search engines to locate keywords and contextual information that will help them figure out what your publication is about. It's important to keep in mind that search engines favor long content. With that in mind, according to a MOZ article, you should write between 1,800 and 3,000 words because the likelihood of getting linked is 15 times higher than a 600-word article.



6. EXTERNAL RESOURCES



Link to external sites that give additional or reference information whenever possible. This increases the authority of your content and makes it easy for your readers to learn more about the topic being discussed, which search engines value.



7. INTERNAL RESOURCES



Another approach to provide additional information to your readers and invite search engines to spend more time scanning your website's content is to link your text to other resources on your blog or website.



8. SOCIAL NETWORKS



The content's distribution is equally as crucial as its quality. Therefore, be sure to broaden the reach of your social media posts. The amount of people who see your content is one of the most crucial variables for search engines when deciding whether it is relevant.



9. MULTIMEDIA



You have to include a photo in each of your posts. This is critical, especially if you want to expand the reach of your material on social media. More than a million articles with photographs on the Internet are shared up to 70% more on Facebook than those without.



10. OPTIMIZATION FOR MOBILE DEVICES



People are increasingly using their phones to do online searches and read blogs and webpages. So, it's critical that your blog is responsive and provides a pleasant reading experience on mobile devices.



CONCLUSION



One thing is certain: good positioning takes time. Therefore, you should keep writing quality material on a regular basis. It will be easier for search engines to rank you and establish a strong audience whose interests correspond with the solutions your company provides if you follow the suggestions above.

If you need help with SEO, the Blue Spark team is here for you!