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  • Client
    Hotel Božica
  • Industry
  • Location
    Šipan Island, Croatia


Hotel Božica, situated on the island of Šipan near Dubrovnik, is a family-managed hotel. This young brand is competing in a very competitive marketplace with well-established hotel brands having a strong heritage and digital presence, some of which have been around for over a century. Before they decided to cooperate with us, they already had an outdated website which was not a valuable marketing tool that should have been.

They realized that they have been missing so many opportunities to stand out and increase their revenue. That is when we started our cooperation and working on developing a new website. Blue Spark team integrated multiple PHOBS booking engines and booking forms to suit their needs and goal of more direct sales. Being able to convert more mobile visitors with the responsive and mobile-optimized website, Hotel Božica started to generate more and more direct bookings.

What we did



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As with every project, it was crucial to have an on-site workshop to discuss Hotel Božica's business objectives. We had to have a clear understanding of what their goal is to create a suitable solution.

Preparation Phase

Hotel Božica has provided us with the needed materials which was important for their brand presentation. Our part here was to do a research of how to best organize these materials and present them to their target audience.

Agile Design & Development

One part of the development process was designing the website. The other one was integrating multiple PHOBS booking engines and booking forms.

Ongoing Website Support

We stayed at their disposal for any seasonal upgrades and other requests they may need.


It was a huge pleasure to help Hotel Božica optimize their business results. Booking conversion rates and revenue have increased overall and significant uplift in the number of guests per season has been noted. As a result, their reliance on OTAs has decreased. The amount of time visitors spend on the site has increased by more than 25% and it is expected to grow even more. Both brand awareness and understanding of the brand have noticeably improved.